Valore Paese Italia

Within the Valore Paese Italia project, the Nastro Rosa Tour represents one of the most dynamic expressions of the enhancement of public heritage, transforming the territory into a vibrant and accessible platform.
Italy’s coastlines are not merely the backdrop to the competition; they become an integral part of the narrative. Each stop offers a window into places, identities, and heritage that are often less visible, bringing renewed attention to ports, lighthouses, and historic infrastructure.
The sea thus becomes a connecting element that unites the country through a shared story, where sport and territory are closely intertwined.
The Tour helps generate new opportunities for sustainable tourism while strengthening the bond between local communities and Italy’s maritime identity, turning every destination into an opportunity for discovery and enhancement.